Personal branding and leadership expert for organizations

Write your next chapter as a leader: recognized, visible, true to yourself.

Keynotes, coaching and training programs, in France and internationally.

All my services
Marie Beauchesne holding her book

Understanding and supporting the transformation of professional identities

I am both a practitioner and a theorist of personal branding as a leadership tool. A practitioner, because for over ten years I have supported managers and executives, in large groups and mid-sized companies alike, as a trainer, keynote speaker and coach. A theorist, as an author since 2021 and through research on its psychological effects.

Two questions guide me today:

  • How can we write our next chapter through personal branding, without suffering its pitfalls or its psychological toll?
  • How can we help workers rewrite their professional identity as artificial intelligence transforms jobs?

Keynote speaker (3 TEDx) · Sciences Po Paris graduate · Teaching at EFAP and ESSEC

Cover of Le personal branding quand on n'aime pas se mettre en avant, published by Dunod

The book

Dunod · 1st edition La marque, c'est moi (2021) · 2nd edition (2023) · 3rd edition planned for 2027

Knowing how to talk about yourself and showcase your work has become essential, but it can feel uncomfortable.

“Where do I start? How do I become more visible without betraying my values? Do I really have to post non-stop on social media? Is it just a matter of networking?”

Le personal branding quand on n'aime pas se mettre en avant (personal branding for people who don't like the spotlight; available in French) offers a holistic approach to building and promoting your personal brand, combining introspection with action through practical exercises.

Order the book

They trusted me

  • La Poste
  • Louis Vuitton
  • Richemont
  • Curiosity
  • ARKANCE
  • ESSEC
  • UM6P
  • Broadridge
  • BNP Paribas

Work with me

Keynotes

To inspire and equip your teams on personal branding, leadership and the power of networking.

  • Personal branding
  • Leadership
  • Power of networking

Coaching

One-to-one coaching for executives and managers stepping into a new role or ready to assert their leadership: clarify your message, your posture and your legitimacy.

  • New role
  • Career move
  • Outplacement

Training

To build the strategic soft skills of your managers and executives: personal branding, leadership, strategic communication and change management.

  • Strategic communication
  • Leadership
  • Employer branding

Have a project? Let’s talk!

Need something tailor-made?

I am a co-founder of Sens Futur, a management consulting firm. We design tailor-made seminars and training programs and support your transformations, with over 40 client references and projects of international scale.

Discover Sens Futur

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A newsletter for those who want to write their next chapter by working on their leadership and their personal branding, without losing themselves or turning into influencers.

A half-critical, half-practical approach that blends personal development, psychology and the sociology of work.

Let's talk about your project

A keynote, coaching, a training program or a tailor-made project: tell me about your context and I will get back to you to discuss it.

Get in touch